Micromax, the smartphone maker, and Uber, the ride hauling app today launched their exclusive partnership to provide seamless mobility experience for its users. With this partnership Uber will be able to unlock growth across the huge user base of Micromax in India and also help Micromax consumers get the best service from the best in ride sharing. Micromax will provide its users with Uber integrated apps on the upcoming Micromax smartphones.
Eric Alexander, President for Business, Uber APAC said, “We are thrilled to work with India’s leading handset manufacturer, Micromax, in ensuring that millions of Indians get easy, instant access to the Uber app without having to download it. This seamless native user experience will introduce ridesharing, and the benefits it brings to riders, drivers and cities, to a new generation of smartphone users in India. ‘’
Rahul Sharma, Co-Founder, Micromax Informatics said, “Mobile is increasingly becoming the 24×7 companion for a user and the native experience combined with host of services is driving that trend.
The app will be available for all new Micromax users and after some time will be made available to the existing users through planned updates on the smartphones.
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