Vertu, the luxury phone brand reportedly bought by an exiled Turkish businessman, has unveiled a new limited edition feature phone, the Signature Cobra which was launched at an exorbitant CNY 2.47 million (nearly Rs. 2.3 crores) and will be available online via a Chinese e-commerce platform.
The company has confirmed that there will be only eight units of the new SignatureCobra feature phone to be made available across the world.
The biggest highlight of the Signature Cobra feature phone is it has beendesigned by a France-based jewellery brand, Boucheron.Some of the other highlights of the new Vertu phone include the 439 rubies ithas, fitted in a cobra design.
The new Vertu phone is also said to come with other gems.
In terms of design, the new Signature Cobra closely Limited Edition follows design cues of the original Signature phone.
According to GizChina report, the new Vertu phone features 388 different parts and has been assembled in the UK. The phone is said to be assembled with hands for precision.