Xiaomi has been under pressure from media for slowing sales growth, with its $45 billion valuation coming into question. The company seemed to feed into negativity that when it bucked its usual New Year tradition by not releasing sales figures for the previous twelve months… until now.
That’s a 15 percent jump on the 61 million sales it logged for 2014, but it is short of the 80 million projection it set for 2015 — which was reduced from an initial 100 million target.
Analysts are generally agreed that fellow Chinese phone maker Huawei eclipsed Xiaomi in terms of performance in 2015.
In other words, the two companies have a bit of a disagreement – but the numbers appear to be on Huawei’s side.
The Wall Street Journal recently reported that Huawei became the first Chinese company to ship more than 100 million smartphones in a single year, thanks to impressive 44 percent shipment growth.
At the end of the day, Xiaomi’s sales are still rising but it has reached a level of relative maturity and its closest rivals have upped their game too. The big question for 2016 is whether Xiaomi has enough in its locker to justify its colossal valuation, or whether it may to readjust its goals and expectations.
But 2016 could be make or break: the year when Xiaomi can reinvigorate its phone sales and get users excited about its plethora of side businesses, or settle to be second-fiddle (or third, or fourth) to companies like Huawei and Apple.